Be Irreplaceable. Be A Teacher.

I'm proud of this teacher recruitment campaign we prepared for Louisiana Department of Education :) Targeting Gen Z, who's thinking about what professional career they'd like to pursue, we took a comedic approach to demonstrate teachers are irreplaceable. This is a robust TV, radio, online, and outdoor campaign.

"Be a Teacher LA" is Louisiana's statewide campaign to elevate the teaching profession and recruit the next generation of educators.

The cool part for me is we got to shoot at my alma mater, Ben Franklin High School! I was hit with nostalgia in the hallways and got to catch up with my home room teacher.


"Louisiana looks to Generation Z with new campaign to boost teaching profession" The Advocate

"In These New Recruiting Videos, a Robot Takes Over the Job and Fails Miserably" ERE Recruiting Intelligence