Mask Up, Y'all

Thrilled to share work from the “Mask Up, Y’all” campaign for Louisiana Department of Health. For this statewide PSA campaign, we had to get creative with production since we were shooting during a global pandemic and in hot New Orleans summertime. We partnered with local designers Bow Shoeshoe and fringe + co to demonstrate how to mask up in style. There’s a Parish Ink mask in there too! Amanda Shaw and Son of a Saint joined us on our mini-shoots. It was a fabulous group effort to capture the resiliency of Louisiana residents. Mask Up, Y’all

Louisiana, y’all know the situation: until there’s a vaccine, there’s a pandemic. Together, we can slow the spread by wearing masks and maintaining social distance. Stay safe and Mask Up, Y’all. maskupyall.la.gov